Traffic Generation forms strategic alliance with Evolution Gaming International

Traffic Generation forms strategic alliance with Evolution Gaming International

PRESS RELEASE                                                                                                     10th April 2014

Traffic Generation forms strategic alliance with Evolution Gaming International

Leader in the casino convergence market, Traffic Generation (Traffgen) has announced a new licensing agreement with Evolution Gaming International.

Focused on the development of highly innovative solutions for the global land-based market, Evolution Gaming International’s product range includes Juke Slot, a retrofit tablet that can be applied to any gaming device on the casino floor. Juke Slot provides a simple hardware solution to enable operators to directly communicate with their customers during play.

EGI has licensed a range of Traffgen’s powerful convergence marketing tools that will be integrated with Juke Slot to power highly targeted & responsive player communications – enabling operators to deliver players with the right message at the right time with a view to increasing engagement, retention & monetization rates.

Traffgen CEO Andy Caras-Altas says, “We are delighted EGI has selected TraffGen to power its new Juke Slot system. It is another confirmation of TraffGen’s position as the market leader in land-based to digital convergence technology & services.

Sales Manager at EGI Jegil Dugger says, “We are excited to be working with Traffic Generation and are confident that its advanced technology & marketing services, teamed with Juke Slots will revolutionize the way casinos communicate with their players in-property.”

Traffgen is at the heart of gaming convergence, providing data analytics and marketing technology and services to clients spanning the social, online & land-based casino sectors.

Traffgen’s unique convergence platform, The Hub, consolidates raw customer data from multiple verticals to provide a valuable single player view. Its detailed reporting and powerful marketing systems empower gaming companies to implement effective player engagement, retention and development strategies to increase business-wide monetization rates.

To find out more about The Hub, please visit http://www.traffgen.com/the-hub/

Traffic Generation

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