Small Screen Casinos implements HooYu to increase responsible gambling measures

Small Screen Casinos implements HooYu to increase responsible gambling measures

Small Screen Casinos partners with HooYu to conduct enhanced due diligence

London: HooYu has today announced it has partnered with Small Screen Casinos, one of the longest established mobile egaming operators.

HooYu is a leading provider of customer identity verification and enhanced due diligence technology and this partnership enables Small Screen Casinos to conduct enhanced due diligence on their customers to ensure responsible gambling.     

The Small Screen Casinos’ compliance team is using HooYu Investigate, a unique investigation platform that uses data visualisation to reveal a customer’s world, showing connections to addresses, property ownership, negative financial indicators, company shareholdings, company directorships and company performance data.

Understanding affordability, investigating source of funds, identifying problem gambling…these are all measures that operators are currently struggling with against a backdrop of multi-million-pound fines. HooYu Investigate allows them to discover vital information about their customers in a matter of clicks. 

Taj Ratta, Co-Founder of Small Screen Casinos said, “At Small Screen Casinos we fully understand the necessity to engage in responsible gambling activities and HooYu has enabled us to better understand who our customers are, and their circumstances. HooYu Investigate gives us the ability to protect our customers and lead the way with our responsible gambling commitment.” 

David Pope, Marketing Director at HooYu, commented, “Small Screen Casinos is the latest operator to use HooYu to help them better meet regulatory requirements in terms of age verification, customer due diligence, affordability and responsible gaming.”

Clients that use HooYu Investigate to build intelligence on their customers, can instantly generate a HooYu background report. HooYu has created a mock-up of a gaming customer report that helps operators to better know and understand their customers to improve their commitment to responsible gambling. The sample report can be downloaded at

Find out more about HooYu Investigate


Contact: Simon Kelman / 0207 909 2151 /

About HooYu

At HooYu, we are specialists in building database check and identity confirmation products and our platforms are used by millions of users each month.  The team behind HooYu has built several successful database check businesses such as and

Today, many organisations use our two platforms, HooYu Identify and HooYu Investigate to verify customer identity or to investigate people, places and businesses.   

HooYu Identify is a global identity confirmation service that blends and combines multiple identity technologies including digital footprint analysis, identity document authentication, facial biometrics, database checks and PEPS and Sanctions watchlist checks to confirm identity.

HooYu cross-references and analyses data from a person’s digital footprint to confirm their real-world identity. HooYu also extracts and verifies data from ID documents at the same time as authenticating the ID document and conducting a biometric facial check comparing a selfie of the customer with the facial image on their ID document.

HooYu Investigate is a ground-breaking investigation platform that instead of displaying results in traditional list format, shows results in a graph database.  With our unique data visualisation technology, we have evolved traditional database search into a navigable graph which connects 180 million people, 14 million businesses, 32 million UK addresses, 57 million phone numbers and 18 million email addresses. 

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