ICE SHOW 2014 Totally Gaming at The ExCel

ICE SHOW 2014 Totally Gaming at The ExCel
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Its that time of year again when all the manufacturers of gaming equipment are busily getting ready for the ICE show 2014, masses of time money and resources Exhibition Stands_533 shrunkare used for probably the biggest Casino Gaming show in the world. The biggest exhibitor again is of course Novomatics from Austria. What can we expect this year at ICE 2014 ? anything different any new ideas and concepts or will it be the same just rehashed in a different guise. There hasn’t been anything really revolutionary since the launch of the electronic gaming terminals many a years ago. To be fair though to the producers they have to deal with very strict and limiting gaming laws within the UK which does nothing for creativity within the Casinos. The Casino industry is the most heavily regulated and controlled within the gambling circles. I am hoping that this year something pops out of the box which wows everyone. If you are launching a new product at Ice 2014 contact us at C4D and lets share it with the world

ice show 2014


This year to help you get around the Ice show they have developed an App (so there is a least one innovation this year) Quotes below taken from

New App developed for world’s biggest gaming event

Visitors, exhibitors and delegates attending ICE Totally Gaming and the co-located ICE Conferences will benefit from the launch of a new mobile event guide app, which has been developed specifically for what is the most complete business-to-business gaming event on the industry calendar.

The free app, which is going live in December, will allow visitors to view the full event schedule, browse the latest product launches and develop a personal event planner that will remind users of appointments, business meetings, conferences and seminar sessions. Produced by leading app developer Genie Connect, it will also feature a detailed interactive floor-plan that will help visitors navigate seamlessly around the 60,267sqm of floor space occupied by ICE, as well as keeping stakeholders fully up-to-date with the latest developments through a link to the #ICE2014 social media tag.

Heralding the launch of the app, ICE Marketing Director Jo Mayer said: “There’s more and more evidence to demonstrate that the visitors who plan their time at ICE get the most from what the exhibition has to offer. The event guide app is a dynamic, mobile window on the world’s biggest gaming exhibition and an essential information tool for visitors wanting to make appointments at show and generally keep connected with all of the latest developments both on and off the show floor.”

The ICE app will be available to download for free from the iTunes App Store and the Google Play Store in early December.

ICE SHOW 2014 What Could Be

ice show 2014There is technology already out there allowing you to transfer money from your mobile phone (apps) to other places, could this be used to make a “cashless Casino”. There have been Multiplay touchtables out there by TCS JohnHuxley  (follow the link if you don’t know what the technology of a multiplay table is) which strangely have not been a complete success (I thought they were very good) Well any way imagine if there was an App that you could then link to the table to deposit your money and then actually place your bet onto the table from your phone. You could potentially have 30/40 players around that table all placing remote bets on the electronic layout from their mobile phone. The interaction and hype would be huge. Loyalty Cards (do you have a card for each gaming group) you could design an App for the mobile devices that interface with the machine so you sign in with your Social Profile, your points are credited onto your App and then you could redeem those points at a national online goods supplier for something you actually wanted (unless you do need lots of saucepans and another DVD player) . The connection could either be wifi or hard wired, just think of the possibilities once you have access to your players Social Profile. The players could tweet/facebook their wins of course with the location and brand attached which would magnify your influence/ impressions beyond your imagination. Just a few ideas, whats yours, what will be real for the future

Where will the innovation come from the large suppliers or the up and coming smaller players to the market ? Of course there was the Grosvenor New Games Showcase that may have already catapulted some to stardom already 

Whilst we are talking about changes in the Gaming Law I know that all of the operators have put forward what they would like to see changed but after reading most of it I became a little confused of all the separate voices. If you could vote for one change on the slot machine allocation what would it be ?

  • More Slot machines allowed on the Gaming floor
    • How Many ?
  • Bigger Prizes allowed on the Slot machines
    • How Much

Please leave a comment on what you would prefer

ice show 2014

ICE SHOW 2014 Facilities

If you visited last year then you will be aware of the positives and negatives of the new location for the ICE SHOW, for me personally the exhibition space and onsite facilities were great, however after the show it is apparent that you are quite a way outside central London. The closest casino to the Excel London is Aspers Stratford and there is a quite a few restaurants and bars close by if you don’t feel like the hike into central london. I have added some links here so you dont have to trawl around to find out what’s on and where. Excel Restaurants Onsite and Offsite. Excel Hotels,  Excel Bars and Pubs

The floorplan for Ice Totally Gaming >>>Here<<<Exhibitors for the Casinos

Exhibitor Stand No.
A&K Display S12-100
Abbiati Casino Equipment S12-130
ACT N4-150
Advansys d.o.o. S12-140
Advantech-Innocore N3-260
AGEM N2-258
Ainsworth N6-120
Alberici Spa S3-210
Alfastreet S11-130
AlgoCharge N14-320
AliQuantum N12-130
Alpha Display Co., Ltd N7-100
Amatic Industries GmbH S6-150
Amaya Gaming N11-260
Amuse Wind SD2-D
Apex Gaming Technology S5-150
Ardenta Ltd S14-238
Aristocrat Technologies S4-250
Astrosystems N6-200
Automat SD6-C
Avigilon S9-104
AW Signs N4-110
Bally Technologies N7-140
BALLY WULFF Games & Entertainment GmbH N10-160
Baum Games N7-150
Bet Construct S2-155
Betradar S1-250
Betstone N10-120
Betting Business SD4-C SD4-D
Betware N2-120
BHS Boehm S13-150
Bingo Boom S1-210
Bingo Life SD5-B
Bit8 N14-230
BMM Testlabs N6-215
Calvin Ayre SD5-D
Cammegh Ltd S12-220
CardLogix N3-110
Cashpoint N14-160
Casino City Press ND3-C
Casino International ND5-C
Casino Life
Casino Locking Systems CLS S10-100
Casino Magazine ND6-A
Casino Technology N10-140
Casino+ N1-242
Casinos Austria AG S7-140
CBCX Betting Technologies S2-122
Chetu S9-102
ClusterTech N7-202
CMS Gaming N1-241
Cole Kepro S11-100
ComTrade Gaming N9-131
Count R GmbH S12-231
Cozy Games N12-245
Crane Payment Solutions N7-120
Cubeia Ltd N13-131
Dal Negro Spa Italy S13-106
Diplomat Sportwetten GmbH S2-140
DLV N8-150
e-gaming N2-150
e-Management N14-300
Eagle Game Tech N2-100
edict egaming GmbH N9-125
eGaming Review ND5-A
Emmegierre S12-111
Euro Games Technologies S5-230
Eurocoin N5-120
EveryMatrix N12-221
Evolution Gaming S4-210
Evona Electronic S3-220
Finnplay N14-121
First Cagayan N14-110
Fournier Playing Cards S13-144
Futurelogic N6-210
G2E N1-141
Gambee by PROIZBIRA D.O.O. N4-120
Gambling Commission N1-131
Gambling Insider ND1-C ND1-D
Gambling Publishing ND5-B
Gambling Therapy ND2-C
GamblingCompliance N14-310
GamCare SD6-A
Game Time International SD2-C
Games Magazine SD3-C
Gamesman N6-240
Gaming Intelligence ND4-C ND4-D
Gaming Partners International S12-250
Gaming Standards Association N4-100
Gaming Support N4-210
Gammasoft N9-122
Gasser Chair S14-142
GB Media SD4-A
Gemaco Inc. S14-141
Giesecke & Devrient GmbH N1-244
Gioco News ND7-A
GiocoNews SD7-A
GLI Europe N6-220
Global Gaming Business SD2 – A
Global Gaming Labs N9-115
GlobalBet Virtual Sports S3-230
Gold Club S11-150
Greentube S9-130
High 5 Games N4-142
Hong Yen Technologies N1-150
Hot Games SD3-A
ICS Europe S13-113
Iforium N9-117
iGaming Business NS6-C ND6-D
iGaming Business ND6-C ND6-D
iGaming Business ND6-C ND6-D
IGT N4-240
Industrias Lorenzo N3-250
Initial Rewards N4-220
Inkel S14-160
Innovative Technology Ltd N3-150
inpay N14-254
Insdie Poker Business ND4-B
Inspired Gaming S5-110
Interblock S6-110
Intercash N12-132
Intergaming ND1 – A, ND1 – B, SD1 – A, SD1 – B
International Brand Gaming N3-120
INTRALOT Group N12-160
iovation N14-312
ISA Casinos SD7-C SD7-C
Isle of Man e-Gaming N11-225
iSoftBet N11-130
iTechLabs N7-105
Jackpot SD7-B
JCM Global N8-120
JNM Display Co., Ltd. N1-158
JOC-Privat ND7-D
Journal des Casinos ND5-B
Jyuee Ang N7-222
Kajot N4-160
Konami S11-110
Kortek S12-260
Kuo Kau Paper Products Co., Ltd. & Queen Gaming (USA) S5-200
Lateral Payment Solutions Limited N13-100
Magic Dreams S.r.l. N7-165
Magtek S13-102
Martin Williams S12-230
Matsui Europe Ltd. S13-140
Mechatronics Co., Ltd. S4-100
MediaLive Casino S3-135
MEI N7-122
MeridianBet S3-130
Merkur Gaming N8-160
MGA Group S6-231
Microgaming N11-120
Miguélez S13-166
Mondo Automatico SD6-B
MRG Systems S2-121
National Gaming Academy S14-200
NET Entertainment N11-241
NetRefer N14-120
NMi Compliance Testing & Auditing N12-250
Novomatic S8-150
Nvidia N1-221
Omega Gaming N14-222
Operador del Recreativo SD5-C
Optimal Payments N12-210
Pariplay N12-260
Patir S6-130
Pentasia Recruitment N14-220
PIMS-SCA N12-126
Planet Win 365 S2-160
PlanetWin 365’s Sports Betting Bar S2-150
Play N Go N12-240
Playtech N8-140
Portomaso Gaming N13-130
Portwell Inc N2-251
Prestige Seating Technology S12-240
Seavus S13-110
Quinel N11-100
Quixant N3-120
R. Franco S12-235
Rielda s.r.l. S13-155
RSM Malta N14-252
Shang Yang N6-100
Sheriff Gaming S14-110
SHFL Entertainment S12-120
Signs4U N6-230
SIQ Ljubljana N4-115
Skilrock Technologies N13-105
Smartsearch S14-240
SO.GE.M.A. S.P.A. S3-241
SoftSwiss e.U. S2-205
SPIELO International N5-160
Sporting Solutions S1-230
Sports Betting Community ND6-B
SpotOption N9-140
StickyEyes N7-200
Studio 7 Productions N12-120
Stylgame S5-221
Sun-Fly Europe AniMazing GmbH S14-224
Supermonte Group N13-141
Suzo Happ N8-110
Synot/ JPM Group S7-130
TAB Austria S4-230
Tableswin S12-111
Tain S14-135
TCS John Huxley S11-155
The Shopworks S3-136
Tom Horn Enterprise | TrustPay N13-120
TommyBear N2-110
Top Jack Games N10-100
Tovis S13-131
Tradologic N12-110
Translate Plus S3-300
Transversal S14-242
Ukash N14-324
Uniforms by John Marks S12-110
Unity Technologies S13-142
Vegas N3-160
VNE SRL S5-212
Vodafone N14-223
Wazdan Holding Limited N3-160
wh Munzprufer Berlin GmbH S5-100
Wh Munzprufer Berlin GmbH S5-100
Wirecard Technologies AG N13-125
Witek System Inc. N2-250
WMS N2-140
WorldPay N11-210
WorldTrade SpA N7-210
X2 Computing N9-120
Zeus Services Ltd N14-314
ZUUM S7-150
Started working in the Casino Industry in 1985, just never managed to leave as yet. Visited 99% of all UK Casinos, seen them all,

1 Comment

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