How Online Casinos Are Coming Up with Creative Ways to Stay Competitive

How Online Casinos Are Coming Up with Creative Ways to Stay Competitive

The online casino market is seeing more and more competitors popping up, and as a result, online casinos have had to resort to some pretty creative tactics in order to stay competitive. Of course, this is good for the consumer, because when a company has competition they will take steps to appeal to their potential customers, resulting in lower prices, better promotions and more. But what sorts of things are these casinos doing to entice customers?

There is no doubt that the online casino market is growing – not just in the UK but around the world. For example, in the United States, New Jersey boasts 18 different online casino brands. With such an incredibly competitive market, online casinos are doing everything they can to capture public interest and are getting extremely creative with what they have to offer so that they can stand out from all of their competitors.

The latest trend is the live dealer studio. One of the top live dealer brands in the world is located in New Jersey, run by Evolution Gaming and taking place at the Hard Rock Atlantic City. The New Jersey Division of Gaming Enforcement approved live dealer games for three of the 18 New Jersey online casino brands. They have become big business in online gaming. Online gaming revenue rose 150% after the launch of these online studios according to Thomas Winter, Senior Vice President of Online Gaming at the Golden Nugget Casino.

These creative approaches are also being modeled around the world. In the UK, casinos are offering major promotions like free spins no deposit offers, as well as finding new advertising models, new places to advertise their brand and coming up with regular promotions that keep people playing for what they hope will be the foreseeable future.

One of the ways in which online casinos are doing this is by moving their operation towards mobile devices and specifically preparing for the future of online gaming. One of the misconceptions within the UK is that online gaming supports the brick-and-mortar casinos, but that is only the case when the casinos are the ones that are issuing online licenses and benefiting from the brand names being shared between the two.

Casinos are attempting to expand by attracting new players as well as increasing the value of existing players. Mobile gaming is able to make online gaming more attractive to new players as well as give established players on incentive to play longer, more often and spend more money.

For example, people playing on their phones is a big part of that. Smart phone gaming is due to the very pronounced rise and growth reported by Telemedia online. Online casinos have shown significant growth since 2005 and that number is expected to rise in the future as well. Mobile players are younger than players that attend brick-and-mortar casinos and online casinos introduce new players to the market. 90 percent of new players that come to online gaming are new to that particular casino brand and only about 10 percent of players come from the brick-and-mortar casinos when the brand shares the same name.

But casinos are shifting towards an even more advanced form of online gaming where players will be able to participate in live games and become live casino players. While gaming brands are still advocating and encouraging players to visit land-based casinos, they are bringing land-based casinos to mobile as well. Many mobile players will try brick-and-mortar casinos, but millennials prefer their gaming to be online and on their mobile device.

This is something that is happening in other industries as well, and casinos are learning that the more points of contact there are between the consumer and the brand the more time that the player will spend with that brand. That makes mobile devices and live games more important than ever.

Of course, the technology of the future is not clear when it comes to online gaming, and with the rise of virtual reality, there is no doubt that there are exciting things on the horizon for online casinos. Eventually, it is very likely that people are going to be able to visit online casinos and get the same experience they would get from a brick-and-mortar casino.

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Started working in the Casino Industry in 1985, just never managed to leave as yet. Visited 99% of all UK Casinos, seen them all,

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