AWARD?: Casino MK owners Aspers only European operator up for Global … – Milton Keynes MKWeb

AWARD?: Casino MK owners Aspers only European operator up for Global … – Milton Keynes MKWeb
User Rating: 0 (0 votes)

THE Casino MK is celebrating after the Aspers Group was selected as the only European land-based casino operator to be nominated in the 2014 Global Gaming Awards. Aspers’ innovative Aspire Xtra…

Source: www.mkweb.co.uk

THE Casino MK is celebrating after the Aspers Group was selected as the only European land-based casino operator to be nominated in the 2014 Global Gaming Awards.

Aspers’ innovative Aspire Xtra loyalty scheme was nominated for Best Customer Loyalty Program at the inaugural Global Gaming Awards, held at the Titian Ballroom, Venetian Palazzo Congress Centre in Las Vegas last month.

The awards brought together the elite of the gaming industry, both offline and online. Companies were nominated based in their achievement of the past year, and judged by a panel of 50 industry leaders.

The Customer Loyalty category recognised programmes that not only offer incentives for customers, but give privileges that the customers would be delighted to receive. Aspers was shortlisted alongside some of the top names in international gaming, including the overall category winners MGM Resorts International.

Thanks to innovative technology introduced by Aspers, the Aspire Xtra loyalty scheme enables customers to receive instant freeplay rewards at both slot machines and Electronic Roulette terminals, removing the need for customers to first earn, then exchange points, in the traditional manual systems favoured by other UK casinos.

Luke Perkins, assistant general manager of The Casino MK, said; “We are incredibly proud to have been shortlisted in the prestigious Global Gaming Awards.”

\”Customers are the back-bone of any business, and we’re committed to making visitors to the UK’s second Super Casino feel as valued and appreciated as possible. Since launching in August, more than 50% ofcustomers have signed up for Aspire Xtra at The Casino MK, once again proving how Aspers is the UK leader when it comes to innovation and delivering customer value.”

Read more: http://www.mkweb.co.uk/AWARD-Casino-MK-owners-Aspers-European-operator/story-23233404-detail/story.html?__scoop_post=d88a41c0-5951-11e4-839a-90b11c3998fc&__scoop_topic=2490235#__scoop_post=d88a41c0-5951-11e4-839a-90b11c3998fc&__scoop_topic=2490235#ixzz3GoBC3hhu
Follow us: @YourMKWeb on Twitter | mymkweb on Facebook
Read more at http://www.mkweb.co.uk/AWARD-Casino-MK-owners-Aspers-European-operator/story-23233404-detail/story.html?__scoop_post=d88a41c0-5951-11e4-839a-90b11c3998fc&__scoop_topic=2490235#QTTPO4MTquWyO2o1.99

See on Scoop.itUk Casinos

Started working in the Casino Industry in 1985, just never managed to leave as yet. Visited 99% of all UK Casinos, seen them all,

Leave a Reply